Assessment 2 – Project Report Assessment 2 – Project Report
Purpose: The assignment aims for you to Identify and describe the existing and the emerging business models from a selected industry.
Critically analyze and integrate a number of key issues and factors relevant to entrepreneur sustainability. Write a business plan for a new venture.
The Task: Critique different business models and identify a new business venture.
Each student must individually prepare a report presenting and critically analysing the existing and the emerging business models from a selected industry. The industry could be car hire, taxi, media, consulting, aged care, hotel, telecommunications, travel, or any other industry where a disruptive force for example, technology is challenging the sustainability of the traditional or existing business model.
Note: A collaborative review process will be undertaken with other students in identified groups during the tutorial sessions for Weeks 5 through 9.
For this assessment, you are required to undertake the following tasks: 1. Define, illustrate and summarize the aspects of the existing and the emerging business models from the selected industry. You will define and illustrate these business models using the ‘Business Model Canvas’ format. 2. Describe the disruptive forces operating in the market place using the ‘PESTLE’ format and explain how these forces have created opportunities and threats in the market place. 3. Critically analyse the existing and the emerging business models from the selected industry in regard to their ‘fit’ and adaption to the disruptive forces.
MGT304_Assessment2_Outline Last updated on 2-Jun-17 Study Group Australia Pty Limited trading as Martin College, Martin Higher Education Page 2 of 3
4. Write a business plan for a new venture (product or service) in this market to seize the opportunities and minimizes the risks created by the disruptive forces. The business plan must contain (a) Executive summary (b) The business concept (c) Industry/market analysis (d) Management team (e) Product/service development analysis (f) Financial analysis (g) Risk assessment and mitigation (h) Proposed timeline (i) Bibliography
5. Refer to and apply relevant models, concepts, theories and literature in the field of Entrepreneurship. 6. You are expected to incorporate relevant research and theory from the broader Entrepreneurship literature (e.g., journal articles and/or books), not just the text and course materials (in addition to ‘other’ sources, your reference list should include a minimum of three academic journal articles)
Formative assessment: In the tutorials and lectures students will present at least four ‘Project Updates’. This will allow each student to receive formative feedback to assist with this assignment. Informal feedback will be given verbally in class during tutorial presentations, class discussion and by the update debriefings.
Word limit: 2,000
MGT304_Assessment2_Outline Last updated on 2-Jun-17 Study Group Australia Pty Limited trading as Martin College, Martin Higher Education Page 3 of 3
Submission Criteria The following elements will be assessed in this submission:
Criteria Marks Define, illustrate and summarize the aspects of the existing and the emerging business models from the selected industry. You will define and illustrate these business models using the ‘Business Model Canvas’ format 7 marks
Describe the disruptive forces operating in the market place using the ‘PESTLE’ format and explain how these forces have created opportunities and threats in the market place.
7 marks
Critically analyze the existing and the emerging business models from the selected industry in regard to their ‘fit’ and adaption to the disruptive forces.
10 marks
Write a business plan for a new venture (product or service) in this market to seize the opportunities and minimizes the risks created by the disruptive forces.
10 marks
Refer to and apply relevant models, concepts, theories and literature in the field of Entrepreneurship.
3 marks
Incorporate relevant research and theory from the broader Entrepreneurship literature (e.g., journal articles and/or books), not just the text and course materials (in addition to ‘other’ sources, your reference list should include a minimum of three academic journal articles) 3 marks
Purpose: The assignment aims for you to Identify and describe the existing and the emerging business models from a selected industry. Critically analyze and integrate a number of key issues and factors relevant to entrepreneur sustainability. Write a business plan for a new venture.
The Task: Critique different business models and identify a new business venture.
Each student must individually prepare a report presenting and critically analyzing the existing and the emerging business models from a selected industry. The industry could be car hire, taxi, media, consulting, aged care, hotel, telecommunications, travel, or any other industry where a disruptive force for example, technology is challenging the sustainability of the traditional or existing business model.
Note: A collaborative review process will be undertaken with other students in identified groups during the tutorial sessions for Weeks 5 through 9.
For this assessment, you are required to undertake the following tasks: 1. Define, illustrate and summarize the aspects of the existing and the emerging business models from the selected industry. You will define and illustrate these business models using the ‘Business Model Canvas’ format. 2. Describe the disruptive forces operating in the market place using the ‘PESTLE’ format and explain how these forces have created opportunities and threats in the market place. 3. Critically analyze the existing and the emerging business models from the selected industry in regard to their ‘fit’ and adaption to the disruptive forces.
MGT304_Assessment2_Outline Last updated on 2-Jun-17 Study Group Australia Pty Limited trading as Martin College, Martin Higher Education Page 2 of 3
4. Write a business plan for a new venture (product or service) in this market to seize the opportunities and minimizes the risks created by the disruptive forces. The business plan must contain (a) Executive summary (b) The business concept (c) Industry/market analysis (d) Management team (e) Product/service development analysis (f) Financial analysis (g) Risk assessment and mitigation (h) Proposed timeline (i) Bibliography
5. Refer to and apply relevant models, concepts, theories and literature in the field of Entrepreneurship. 6. You are expected to incorporate relevant research and theory from the broader Entrepreneurship literature (e.g., journal articles and/or books), not just the text and course materials (in addition to ‘other’ sources, your reference list should include a minimum of three academic journal articles)
Formative assessment: In the tutorials and lectures students will present at least four ‘Project Updates’. This will allow each student to receive formative feedback to assist with this assignment. Informal feedback will be given verbally in class during tutorial presentations, class discussion and by the update debriefings.
Word limit: 2,000
MGT304_Assessment2_Outline Last updated on 2-Jun-17 Study Group Australia Pty Limited trading as Martin College, Martin Higher Education Page 3 of 3
Submission Criteria The following elements will be assessed in this submission:
Criteria Marks Define, illustrate and summarize the aspects of the existing and the emerging business models from the selected industry. You will define and illustrate these business models using the ‘Business Model Canvas’ format 7 marks
Describe the disruptive forces operating in the market place using the ‘PESTLE’ format and explain how these forces have created opportunities and threats in the market place.
7 marks
Critically analyze the existing and the emerging business models from the selected industry in regard to their ‘fit’ and adaption to the disruptive forces.
10 marks
Write a business plan for a new venture (product or service) in this market to seize the opportunities and minimizes the risks created by the disruptive forces.
10 marks
Refer to and apply relevant models, concepts, theories and literature in the field of Entrepreneurship.
3 marks
Incorporate relevant research and theory from the broader Entrepreneurship literature (e.g., journal articles and/or books), not just the text and course materials (in addition to ‘other’ sources, your reference list should include a minimum of three academic journal articles)
3 marks