Read Chapter 4 case study in page 64 of the textbook.
Have you ever experience similar situation as described in this case? You might have similar experience in a shopping mall.
In general this kind of service is called location-based service (LBS) or advising. Watch these two videos to learn how LBS works.
discussion question
What other opportunities can you identify in the dining experience to utilize technology to improve the customer experience as well as increase sales, retention, or efficience for the restaurant?
On the counterary, some restaurants don’t allow customers to use their phone while dining. So, which one do you like? High tech enabled service or traditional no-tech service?