Critically discuss evolution of online marketing strategies and the latest trends and practices.
Critically evaluate websites based on their search and social media optimisation and digital presence
Critically evaluate the principles and processes involved in developing integrated marketing communications, including the impact of technology and other environmental influences on marketing communications and the media.
Analyse the benefits, problems and challenges faced by businesses in using various social media marketing communication tools within complex global environments.
Analysis
You must conduct a Search and Social Media Marketing analysis for those key skills and attributes that are desired by potential employers, in an area where you would like to work. This should include the keywords for main industry specific skills, key influencers and individuals who would make employment decisions or help in your application process.
For the top ten of your competitors you should conduct a thorough evaluation of their strengths and weaknesses in terms of their use of professional social media profiles – how often do they engage? What are their forms of engagement? What can you learn from their behaviour using social media profiles analysis tools and techniques.
Based on your analysis develop your personal benchmarks that you would like to attain within the given time
This section can include: literature review (at least five references to relevant academic research articles, reports and books) of latest thinking on keyword research methods and analysis A tabular extract from Keyword Research. justification of keywords selected, screen shots of current competitors ranking for your primary keyword terms.
Based on your analysis, produce a Search& Social Media Marketing strategy for 12 months/practical SSMM plan that identifies you as an individual who is looking for to establish a career in this field and therefore become a recognisable “brand”. This would include your online profile development with a view to being identified by employers as their preferred candidate of businesses interested working with you
Literature review (at least five references to relevant academic research articles, reports and books) on digital strategy development and legal /ethical implications of you being online. Map out your target audience
Literature review (at least five references to relevant academic research articles, reports and books) on digital strategy development and thinking of legal and ethical implications of you being online. Map out your target audience and how you will target particular networks and groups to channel your overall communications. Your long-term plan or strategy – what it is that you want to be known for and how this will help you in your future career.
Key SMART objectives – for your strategy implementation – using the Specific, Measurable, Achievable Realistic and Time bound indicators. These can be justified with industry benchmarks or examples of other profiles that you are using as a “template” or “guide” for your personal identity.