Title page (not included in the word count);
Ø Table of Contents (not included in the word count);
1. Introduction
Purpose of the section: to introduce the company/organisation which will be analysed.
Proposed content: outline the context and introduce the company/organisation you are focusing on, by indicating only information relevant for global marketing aspects (e.g. main products/services, markets, market share, but not organizational structure, financial information etc.)
2. Key stakeholders and beneficiaries
Purpose of the section: to identify main groups of the chosen organisation’s stakeholders and beneficiaries (three main groups) that are affected by the four aspects of globalisation (economic, political, technological, cultural).
Proposed content: Identify and shortly describe the key stakeholders and beneficiaries of your chosen company/organization by using relevant theoretical framework (e.g. stakeholder mapping).
3. Analysis of the effects of globalization(of then chosen organisation) Purpose of the section: to analyze the effects of all four aspects of globalization on the main stakeholder groups identified in the previous section.
Proposed content:
3.1. Analysis of the effects of economic globalization
3.2. Analysis of the effects of political globalization
3.3. Analysis of the effects of technological globalization
3.4. Analysis of the effects of cultural globalisation
4. Conclusion–summarisethepositiveandnegativeaspectsof globalisation identified in your critical analysis and provide answer to the main question: “Is globalisation a force for good or evil?”, reflecting your own critical perspective on globalisation.
