The question is : Appraise whether coca cola gains a competitive advantage from being an american company?
The model competitive advantage in a international context needs to be used throughout to answer the question in a right way and patterns of internationalisation need to be also mentioned.
There are a set of questions that need answering to answer the question
1.what are the major resources which the product requires. Where are these available at low cost?
2 To what extent is the company’s competitive advantage based upon firms specific resources and capabilities transferable?
3. Can the product be transported at economic cost?
If not, or if trade restrictions exist, then production must be close to the market
4. Is the firms competitive advantage based on firms specific country specific resources
5.is the product tradable and what are the barriers to trade
6.Does the firms possess the full range of resources and capabilities needed to establish a competitive advantage in overseas market
7. Can the firm directly appropriate the returns to its resources
8. What transactions cost are involved
The second part
Needs to be a infographic using the yip model four drivers of internationalisation where to locate (the model needs to be filled in)
Requirements:
No made up references and 2016-2019 references please
