How would your project change if the product solved an embarrassing problem (eg body odor, dandruff)

Please write in response format. Do not write in essay or paper format.
Assignment:
Pretend you need to conduct research on consumer acceptance for a new product that you’re introducing. Pick a product and describe the process you would use. How would your project change if the product solved an embarrassing problem (eg body odor, dandruff)? What would your challenges be in that situation?