Describe How should the customer journey be adjusted in order to correspond to reality? What are the various phases of the customer journey?  What are developments to note in the retail industry for SME? What are the characteristics of the retailer that Lightspeed should be targeting? What decisions does the retailer prioritize within the customer journey? When does the decision of a POS system come up?

SQ1: How should the customer journey be adjusted in order to correspond to reality?
What are the various phases of the customer journey?
What are developments to note in the retail industry for SME?
What are the characteristics of the retailer that Lightspeed should be targeting?
What decisions does the retailer prioritize within the customer journey?
When does the decision of a POS system come up?
SQ2: What are the characteristics of high-quality resellers?
What decision-making factors influence resellers in the decision-making process?
What are the key drivers to make the reseller business model more sustainable?
SQ3: What key organizations may be referred to in accordance with each phase/development of the customer journey?

SQ6: What is the competitive advantage for Lightspeed to work with resellers?