In “masters of desire” Solomon attempts to show us how advertisers appeal to both our fantasies and our fears in order to entice us to buy all sorts of consumer goods. Pick a brand that has held a prominent place in American culture since at least the 1950s. Analyze individual advertisements or ad campaigns from multiple decades, comparing and contrasting the specific fears and or desires the ads connote. Explain what this reveals about the subconscious dreams and desires of the marketplace” during those moments as you connect to broader cultural and historical context. MLA paper describe and analyze more than 6 advertisements.
