Analyze their current advertising campaign(s) and other elements of their IMC strategy. Are they effective?

Introduce the company/brand/organization. Explain why you selected it.
 Who is the company/brand/organization targeting? How are they differentiating themselves in the market place? What kind of positioning strategy do they currently follow? Give a brief overview of their current marketing mix.
 Analyze their current advertising campaign(s) and other elements of their IMC strategy. Are they effective?

PART 2: CREATE THE ADVERTISING CAMPAING
This is where your advertising agency steps in!
 Research the (potential) target customers, the marketplace and trends impacting the marketplace for this product/brand/organization. For example, should this brand be re-positioned? Target a slightly different market segment? Use different media to reach their target audience? Take an advantage of a new, exciting opportunity in the marketplace?
 Create a new advertising campaign for this company/brand/organization!
 Discuss how your advertising campaign will be integrated with the other elements of IMC, as well as your media selection for the campaign.
 Explain the objectives, rationale, and reasoning for your campaign, as well the creative process behind your campaign!