Explain your pricing system, your final price you would offer, and how you determined that price. How would your packaging and pricing differ if you knew the price elasticity is 1.3, and how would this impact your pricing decision?
b: Based on the location of the hotel, if the hotel was to expand its services and open its amenities to the general public, currently it is restricted to hotel guests only, identify a primary target market and a secondary target market you would use when developing and promoting the program to the general public. Be very specific in your description and incorporate at least three different segmentation variables in the identification of the target market.
c: Develop an IMC strategic plan that would be used for the non-hotel guest program. Be very specific in the program you would develop including the media platforms you would use.
d: What, if any, concerns should management have in terms of these actions (both programs) in terms of the brand image and equity of their company? Be specific in your answer.
