What might be some challenges in determining appropriate compensation for the jobs? What makes some ways of determining compensation more or less fair than others? Why?

You are the Human Resources director for a new fast-food restaurant, expanding into new markets in the United States. The job analysis is complete for all positions in the restaurant and now it is time to conduct a job evaluation in the new market. What might be some challenges in determining appropriate compensation for the jobs? What makes some ways of determining compensation more or less fair than others? Why?