Analyze the current market situation, considering relevant internal and external factors using appropriate frameworks and summarizing them in a SWOT analysis to identify trends impacting on the selected product (good, service, experience or idea) and relevant stakeholders, collaborators and/or competitors;
Segment the market for the selected product (good, service, experience or idea), justifying your approach based on relevant criteria for effectiveness; and,
Provide justified recommendations for the selection of a target market segment that will be the focus of your capstone assessment
