critically evaluate the associated marketing strategy of the brand in relation
to its business performance in the specified sector, and then
(ii) propose marketing objective(s) and recommendations of marketing
strategy to the brand.
I chose Gatorade as the brand. The Directions says “Your recommendations may concentrate on one or a combination of the
marketing elements discussed in the module. But your decision of which
element(s) to concentrate on should link with your evaluation and proposed
marketing objective(s).”
