Unit Learning Outcomes
ULO 1: Analyze the marketing process and identify the diverse factors that influence marketing actions. (CLO 1)
ULO 3: Examine how an organization assesses where it is now and where it seeks to be. (CLO 4 & 5)
ULO 5: Examine how environmental scanning provides information about social, economic, technological, competitive, and regulatory forces. (CLO 1)
Introduction
ULO 1: Analyze the marketing process and identify the diverse factors that influence marketing actions.
ULO 3: Assesses the marketspace this new entrant needs to be.
ULO 5: Examine how environmental scanning provides information about social, economic, technological, competitive, and regulatory forces.
