Who is IDEO, and what is it good at, considering the nature of its clientele?

Read the article titled “IDEO The Power of Design” and type answers of the following three questions:
1. Who is IDEO, and what is it good at, considering the nature of its clientele?
2. Briefly describe the IDEO way in your own words.
3. Discuss whether the IDEO way will work for your profession(Graphic Communications).