Identify the stakeholders involved in the actions of both companies. Discuss the potential implications of the company’s actions on each stakeholder or stakeholder group.  Give examples.

Introduction
Write an Introduction paragraph.  The Introduction paragraph is the first paragraph of the paper and will be used to describe to the reader the intent of the paper explaining the main points covered in the paper.  This intent should be understood prior to reading the remainder of the paper so the reader knows exactly what is being covered in the paper.

Ethical Issue(s):
Identify and discuss the ethical issue(s) related to USAA and Shake Shack

Stakeholders Implications:
Identify the stakeholders involved in the actions of both companies.
Discuss the potential implications of the company’s actions on each stakeholder or stakeholder group.  Give examples.

Kantian Viewpoint:
Explain how Kant would view the actions of both USAA and Shake Shack.

Utilitarianism Viewpoint:
Explain how a utilitarian would view USAA and Shake Shack’s actions.

Recommended Actions:
Regardless of what these companies actually did, recommend the actions that you think they ethically should take.  There is no right or wrong action, but rather it is about supporting the actions you choose from your ethical arguments.

Conclusion:
Write a concluding paragraph that is brief and summarizes the main points.  Provide specific information related to the major topics discussed in the paper.