Read Case Study 2, The “Lonely Planet”, in the International Cases in Tourism Management book (accessible through the Trefry Library). This case begins on page 47. Answer the final review question.
Select a destination that you are familiar with. Research the destination and draw from your experiences as a tourist, whether business, pleasure, or both, to produce a guide highlighting specific attractions, amenities, or services for tourists specifically directed to the listed markets.
The guide should include a section on each element of the following types of travelers
business traveler seeking two extra leisure days after convention
families
adventure tourists
traveler type of your choice (identify type)