Case 1 Instructions
EXAMPLE: Herb Kelleher, founder of Southwest Airlines, died on January 3, 2019. He developed a company around a culture of caring for people. One of his famous quotes was: “Your employees come first. And if you treat your employees right, guess what? Your customers come back, and that makes your shareholders happy. Start with employees and the rest follows from that.”
Southwest’s mission statement is: “dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.” This mission and their dedication to people has paid off financially; Southwest has had 48 consecutive years of profitability.
ASSIGNMENT: Pick another company that values its people and find its mission statement. Discuss how the company’s mission drives its culture and impacts how the employees are treated. Include how successful the company is (be specific).
The Writing Rubric will be used to grade your responses, and the majority of your grade (75%) will be based on content. The remaining portion of your grade will be based on: English Language Conventions (i.e., grammar and spelling) (10%), Focus (5%), Organization (5%), and Style (5%). Please see the Writing Rubric for explanations of each writing element. Please double space your paper and format it with 1 inch margins, Times New Roman or Calibri font, and 12-point font size.