How did D&S make the story compelling enough to merit media coverage? How might Deep water Wind utilize social media more to extend their impact and results?

Paper details:

Subject: Public Relations

Topic: Please read Social Responsibility Case Study: Deep water Wind: Launching America’s First Offshore Wind Farm, on pages 182-183 of the text and answer the following: How did D&S make the story compelling enough to merit media coverage? How might Deep water Wind utilize social media more to extend their impact and results?

Pages from the book are in the materials section.