Part A
The Johnston Manufacturing Company, home-based in Atlanta, Georgia, has just opened a new division in Birmingham, Alabama. They are looking to hire a number of middle management personnel to staff this facility. You are the Manager of Recruiting at the corporate office in Atlanta and have been asked to develop the external recruiting effort. After completing the organizational and administrative phases of the project, you are ready to begin looking for applicants. Answer the following questions related to this project. (A 2-page response is required for Part A.) (40 points)
Discuss whether you should use an open or a targeted recruitment strategy, giving your rationale for your choice. What impact will the demographics of the group and geographic location of the new division have in your decision?
Discuss three (3) recruitment sources available to you and identify the most appropriate source for this project.
Part B
The Johnston Manufacturing Company is completing an internal recruitment project. They have finished the planning and strategy phases of the project and are looking to develop the communication message for attracting internal candidates to the open positions. Answer the following questions regarding such a communication. (A 2-page response is required for Part B.) (50 points)
Compare and contrast traditional, realistic, targeted, and attractive message formats.
Which message format would be the most effective in an internal recruitment initiative? Why?
Once the format of the message has been determined, discuss the various communication media available and identify the most appropriate or best medium for this internal recruitment project.
