In an approximately 350-word response, address the following issues/questions:
Imagine you are a marketing professional hired by Anthony’s Orchard.
What would be the most appropriate market research process you would recommend to the owners?
How might this process provide not only the most demand for Anthony’s Orchard’s products but also proper demand forecasting?
How might your recommendations impact the marketing communications on the company’s website?
In formulating your Key Concept Exercise, consider the following questions:
What is the current marketing strategy of Anthony’s Orchard? What macro forces can affect the profits of Anthony’s Orchard?
What types of data and research instruments would you suggest to measure customer needs, wants and demands? How will the data and instruments allow the orchard to properly forecast demand for its products?
In presenting your recommendations, how might you explain the importance of obtaining relevant data through the market research process to the owners of Anthony’s Orchard?
P.S. only AUTHENTIC Scholarly Articles are allowed….