•Define the elements of the service using the service hierarchy (core, facilitating and supplementary).•Describe your service business using intangibility, perishability, simultaneity and heterogeneity.•Conduct an in-depth investigation and analysis of the organisation’s current service marketing mix and theadditional 3 Ps (Processes,People and Physical Evidence)of services and provide analysis of existing strategies. Ensure you apply Services Marketing theory and concepts learnt in class. •Provide appropriate services marketing recommendations for improvement and propose new service marketing mix strategies Some important considerations:•You are required toupload a video presentation. •The visual content of slides & multimedia content is expected.•The suggested number of slides max 10-12. You must incorporate theories and concepts related to services marketing. In preparing your submission, you will need to use at least 8sources of information and reference thesein accordance with Kaplan Harvard Referencing Guide. These may include corporate websites, government publications, industry reports, census data, journal articles, and newspaper articles.These sources should be included as in-text citations and a reference list at the end of your slides.
