After reviewing chapter 7 of the text, prepare a 350-word (minimum) essay describing how the “escalation of commitment” has influenced the data collection, measurement, and analysis process at your own organization. Has this helped or hindered the decision-making efforts and strategic planning at your firm? If you were responsible for analyzing the performance data at your organization and recognized that the metrics being used were irrelevant and/or antiquated, how might you convince stakeholders that a new analytics system/process was needed? If the organization has already invested resources to evaluate “conventional” metrics (i.e. escalation of commitment), what would be your strategy for helping the firm move from a “conventional” (convenient) analytics process toward something more innovative (unconventional and/or inconvenient)?
