A. Discuss aspects of the company from the provided scenario by doing the following:
A1. Describe in detail how each of the following aspects from the scenario affect the company’s decision-making process:
• company culture
• organizational structure
• strategic direction, including mission and vision statements
Recommended Resource: Unit 3, Module 2: Strategic Decision-Making (See material sent)
Rubric: The submission accurately describes how the given aspects affect the company’s decision-making process and is supported by specific details from the scenario.
A2. Describe in detail how the company’s culture could affect the market entry strategy.
Use the Competing Values Framework to identify the culture’s present within the company.
Provide a discussion of how the culture could impact the market entry strategy
*Please be sure to provide specific details form the scenario.
Recommended Resource:
Rubric: The submission accurately describes how the company’s culture could affect the market entry strategy and is supported by specific details.
A3. Discuss in detail whether the organizational structure is an advantage or disadvantage to the company and explain why.
Identify the organizational structure of the company
State whether the organizational structure presents an advantage or disadvantage
Discuss why you’ve assessed that the organizational structure is advantageous or disadvantageous
*Please be sure to provide specific details from the scenario.
Recommended Resource: Unit 4, Module 4: Elements of Business Strategy (See material sent)
Rubric: The submission accurately discusses whether the organizational structure is an advantage or disadvantage to the company and explains why, and the discussion is supported by specific details.
B. Discuss the company’s product from the provided scenario by doing the following:
B1. Describe specific characteristics of the emerging market that affect the company’s product.
Identify at least two characteristics of the emerging market that affect the company’s foldable boat product.
Discuss how the characteristics of the emerging market course impact the product.
Recommended Resource: Unit 3, Module 2: Strategic Decision Making (See material sent)
Rubric: The submission accurately describes specific characteristics of the emerging market that affect the company’s product.
Note: What is going on in India that would affect the company’s ability to design or develop this product? Or, simply google “Characteristics of Emerging Markets” for example
B2. Discuss in detail how either a new product or an improvement to the company’s existing product would meet the market characteristics identified in part B1.
Use the market characteristics that you identified in section B1
Discus how a new product or product improvement would meet the market characteristics.
Recommended Resource: Unit 2, Module 1: Strategic Decision Making (See material sent)
Rubric: The submission accurately discusses how either a new product or an improvement to the company’s existing product would meet the market characteristics identified in part B1 and is supported by specific details.
B2a. Include details of each of the steps the company would take in the design thinking process for the new or improved product from part B2.
Include specific details for each of the design thinking process improvement steps
Recommended Resource: Unit 2, Module 1: Page 9 (See Lesson 2: The Design Thinking Process (Page 9), Both a video and the module information explain this process. Please note: the course of study discusses two approaches to design thinking; either approach is acceptable to detail.
Video:
Rubric: The submission includes specific details for each of the steps the company would take in the design process for the new or improved product from part B2a, and the details included are accurate.
B2b. Choose three of the following aspects from the scenario, and provide a detailed discussion of their effect on the design thinking process for the new or improved product from part B2:
• company culture
• emerging market culture
• company ethics
• emerging market ethics
• organizational structure
• global legal systems
Include 3 aspects
Accurately discuss their effect on the design thinking process for the new or improved product
Recommended Resource: Unit 2, Module 1: Innovative Thinking
Rubric: The submission includes 3 given aspects and accurately discusses their effect on the design process for the new or improved product from part B2a, and is supported by specific details.
B3. Discuss in detail how the company’s ethical statement from the scenario influences the market entry strategy.