For your final paper, you will write a short, concise stock recommendation report for Jetblue stock recommended as a buy.
Although this is not an investments class, you will see the application of various topics studied in this course. You will see ratios discussed, discounted cash flow valuation applied, growth opportunities analyzed, and, ultimately, whether or not the investment opportunity is one that should be pursued. This investment opportunity and determining the risk, reward, and valuation all are discussed throughout this course.
Reports from the following resources are not all the same but there are some common themes. Most include a brief discussion of the industry and industry outlook and where the firm being analyzed stands and performs in the industry. You will note that ratio analysis is often used but the ratios may vary by industry. In other words, the key ratios used to analyze firms in industry “A” are not the same ratios used to analyze firms in industry “B”.
Valuation is often considered using more than one method. Discounted cash flows may be used in conjunction with an appropriate ratio (again the ratio likely varies across industries). How does the current share price compare to what your analysis values the stock?
Risk, growth potential, payout policy, and other factors are other items that may be discussed in the reports. These all play a role in analyzing a firm and may signal management’s belief on the future value of the firm. Those may be items you will want to discuss in your report. Do not forget the threats that the firm faces as well. There is no firm that does not face competition. Those threats should be considered.
Value Line: Microsoft (Links to an external site.)
Value Line is an independent investment research and financial publishing firm providing research resources in global investment and trading markets.
Value Line has a very unique format. The data includes some discussion of key factors. The other example(s) better reflect what your submission should be similar to.
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Mergent Online: Microsoft (Links to an external site.)
Mergent provides business and financial information on global publicly listed companies.
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The big question is why buy the stock you have selected? You do not have a lot of space to complete this project. You will need to be concise and to the point in your writing. Provide tables as you see fit and other graphs/charts that support your position. The examples may include recommendations to buy, sell, or hold. Your report must be for an opportunity you believe is a buy.
Font size should be no smaller than 10 nor larger than 12 point font. Headings should be bold (not a larger font). Again, be concise; you do not have room for a lot of “fluff.”
Your paper will be in the range of 2 to 3 pages formatted similarly to the examples provided. References must be included and those should be referenced using current APA guidelines. For information on APA style and guidelines, review the Writing Style Guide.
Save your assignment using a naming convention that includes your first and last name and the activity number (or description). Do not add punctuation or special characters.