Step 2. Considering your research question and the purpose of your research: why minels like to buy international premier Italy brands cloths in Kuwait?
Write down your revised research topic and question(s)
Identify the main concepts your research wants to address, wants to relate (example: satisfaction, service quality, customer loyalty, destination image, motivation factors, etc.);
Try to identify your dependent variable(s) and independent variable(s)
Step 3: Literature review
Literature review
To start structuring your literature review, select 10 to 20 academic journal articles that can somehow inspire you on your research (each week, this list is to be improved)
Look at their literature review: how the authors have structured it? What seem to be their conceptual framework?
How did they address their research question and purposes (methodological choices, methods) How did they collect data? (interviews, survey)
Compare them
Example of a possible writing of a comparison:
“Author X (2012) states that customer satisfaction is a result of service quality. Although this seems to be the dominant approach, some other authors are claiming against what they called “dangerous, fallacious causal research conclusions” (Author Y 2014 p. 6), advocating a constructivist approach to address the topic of customer satisfaction.
Step 4: Brainstorming about sampling possibilities:
Where can you find people (your sample) to participate in your study? How can you contact them?
Explore your network of contacts, go to Linkedin, talk to people about your research idea and ask for suggestions;
If not feasible, you have to change something in your research idea, research question, etc, so it can correspond to a doable research
– Is it probability or non-probability
– Convenience
– Sample size, etc.
Check Coherency table attached and guidelines for inspiration on page 211 “Progressing your research project”
Step 5. Methodology/research design ideas
Make reflection applicable to your research on each “onion layer” (skip 2 layers on philosophy and approach). Write about your:
– type of research (exploratory, explanatory, evaluative, etc)
– methodological choice (mixed, mono-qualitative, mono-quantitative)
– strategy (survey, case-study, etc) or no defined strategy which fits (e.g. qualitative research with
– time horizon (cross sectional or longitudinal)
– data collection (questionnaire, interviews, focus-groups, observatio