Critically analyse the role of leaders in change management involving marketing practices. Assess whether you have a readiness for change and how it may impact your role as a leader with respect to your responsibilities for marketing or more generally. In your evaluation, be sure to include specific examples of prior personal and professional experiences.

To prepare for this Individual Assignment:
Read and view the attached Learning Resources
Review the attached Key Concept Exercise.
Consider the role of marketing professionals in change management involving marketing practices.

To complete this Individual Assignment:
In an approximately 1,400-word response, address the following issues/questions:
Critically analyse the role of leaders in change management involving marketing practices. Assess whether you have a readiness for change and how it may impact your role as a leader with respect to your responsibilities for marketing or more generally. In your evaluation, be sure to include specific examples of prior personal and professional experiences.
Support your assertions with at least two peer-reviewed journal articles found in the University of Liverpool Online Library that address change management in organisations.
Provide a properly formatted reference list.