The following sections must be included in the paper with a heading for each section:
1. Table of Contents
2. How the course learning outcomes (see page 2) are applicable to this project (100 word minimum)
3. Company Description (250 word minimum)
• brief history
• main products or services
4. Issue or problem (500 word minimum)
• Description of the problem or symptom
• research how this problem has been addressed by other companies
• at least two recommendations for improvement
5. Financial strategy and/or overall strategy of the company (SWOT Analysis) (500 word minimum)
6. Financial Situation – describe the company’s financial situation using (500 word minimum)
• current Stock price and trend during the past three years
• six of the company’s financial ratios for the last three years
• comparison to industry ratios
• changes in revenues and net income over the last three years
7. Future prospects of the company based on relevant research such as Value line or other financial periodicals and your own opinion (100 word minimum)
8. References – include at least 5 scholarly/peer-reviewed references that are appropriate and relevant
