Who is the target audience? (Market segmentation)
Adults over the age of 18 in Harris county.
What is the Product, Price, Place and Promotion?
What is the Publics, Purse Strings, Policy and Partnerships?
How would you evaluate the success of your campaign?
Lower rates of obesity within 5 years, lower rates of complications from Type I & II diabetes, lower incidence of Type I & II diabetes
What is your “red dress”?
Poster showing community members of all different sizes and races standing together
