Your marketing plan should cover the sections listed below and be written in clear, concise, business writing. Remember, your audience for this paper is the C-Suite of the organization you’re covering. . Include at least two of the following: graphs, tables, and/or charts to clearly and concisely communicate your plan. Photos may be added in addition. The marketing plan is for NIKE, Inc and the product is a new sneaker designed for the aging adult. A copy of the product proposal has been attached for reference.
The end result should be approximately 7-10 pages, in 12-pt Arial font, with a professional cover page, outlining a clear plan for developing and launching your product or service. This assignment is 30% of your final grade.
Required Content:
Executive Summary
SWOT Analysis
Product or Service Definition
Competitor Research (Revise and update from Week 1 assignment)
Positioning Statement for your Product or Service
Marketing Segmentation Strategy
Marketing Mix Plan
Measurement and Analytics Plan–how will you measure the results of your launch?