The topic of this journal is competitive rivalry in the grocery business. No matter what happens with the US economy, people will continue to buy groceries. There will be some ups and downs in that industry, but there won’t be dramatic changes in the short run. Assume that you are on the BOD – Board of Directors – of a company that has just acquired one of the medium-size grocery chains in the US. The CEO and the BOD have agreed that they want to pursue a model that will have a high potential for success in the next ten years. All agree that the model must consider all the changes in the grocery industry that have happened in recent years. What kind of business model should the group choose? There are plenty of examples in the textbook of firms in this industry, from Aldi Whole Foods and Publix.
Journals are essentially private discussions between individual students and the instructor. Student posts will be graded based on: Content – 50%; Focus on the topic provided – 25%; and Grammar & Structure – 25%. Posts should be approximately 250 words, which is roughly equivalent to three paragraphs of 4-6 sentences each. Students are expected to make at least one reply to the instructor’s comments.