Analyze the primary and secondary markets that you
want to target for startup company Magic Spoon cereal.
Include the demographic profile (e.g., age, gender, ethnicity, etc.), psychographic profile, professional profile, geographic profile, and any other segmentation variable you deem necessary.
Examine the relevant consumer behavior of the target market. (2 pages)
And
Prepare a positioning statement.
Include a perceptual map that shows your company’s position against its competitors. From this map, create a statement that depicts your position.
Develop a branding strategy for your product
brand name, slogan, and brand extension. (2 pages)
Can utilize these sources for more information in addition to others for the positioning strategy