Based on the information provided above as well as research, put yourself in the position of a marketing consultant brought in to Proctor and Gamble to formulate a set of well-developed and supported recommendations to revitalize its 50 year old brand, Secret. You will be presenting your recommendations to the company’s senior leadership team.
Based on the Unit content you will find in Chapters 10 & 11 in your textbook, your recommendations should be based on a critical evaluation of the effectiveness of its prior marketing strategies. The recommendations should be logically presented, well-supported, and thoroughly vetted. Use the following ULO’s to help structure your recommendations.
ULO 3 Examine the importance of branding and alternative branding strategies.
ULO 4: Evaluate ways that marketing executives manage a product’s life cycle.
