1. Jay Barney’s resource based view (RBV) of the firm holds that a company’s resources need to be valuable, rare, inimitable, and the firm has to be organized to exploit them– VRIO. Which resources and capabilities can GAZ leverage that create value for the customer?
2.A SWOT analysis of GAZ would reveal weaknesses that include:
3. What obstacles could derail GAZ’s ambitions for international expansion:
4. The generic strategy that GAZ uses would be considered:
5. How did GAZ evolve from the dying plant when Bo Andersson took over to success:
6. Bo Andersson can be characterized as:
Short Answer
1.Briefly identify the challenges that Andersson encountered when he took over leadership of GAZ. Please limit your response to 50 words or fewer.
Your Answer:
2.How could Andersson apply 4th IR practices to transform GAZ? Please limit your response to 50 words or fewer.
Your Answer:
3.Identify the most important resources that Andersson developed. How would these stack up in a VRIO analysis. Are they sufficient to create sustainable competitive advantage?
4.As GAZ internationalizes, what are the biggest challenges they will encounter? How would you address these?
5.Which assessment tool should GAZ use to evaluate new markets outside of Russia? Why is this the correct tool?