What fit, if any, is there between the Real Beauty campaign and Dove? Does it possess any of the factors of a strategic CSR initiative (centrality, specificity etc.)Discuss.

Paper details:

Questions:

What fit, if any, is there between the Real Beauty campaign and Dove?
Does it possess any of the factors of a strategic CSR initiative (centrality, specificity etc.)
Do you think this has the potential of creating shared value?
Chat
Apply for this order to send messages
Type your message here…