What is the link between Southwest Airlines’ business model, strategy, competitive advantage, and profitability?

You will need to review the Southwest Airlines case study at the end of Chapter 3 in the

textbook and answer the following questions:

• What is the link between Southwest Airlines’ business model, strategy, competitive advantage, and profitability?

• What are Southwest Airlines’ distinctive competencies, resources, and capabilities to make it happen?

• How will the Southwest Airlines competitive advantage be maintained in the

future?