Does it involve any element that might be thought a non-rational means of persuasion

Here is the Guidance on how to go aboutit:

Make clear at every point whether you are considering an argument or a statement.

Where you identify an argument set it out in standard form, clearly labelling

premises and conclusion, and stating the content of each as clearly as you can. Then,

to evaluate, you should consider whether the argument that you have identified is

any respect fallacious. That will require you to think about four kinds of issue

• Does the argument meet an appropriate logical standard (either validity or inductive

force)?

• Are you in a position to say – without specialist knowledge or knowledge of context

– anything about the soundness of the argument?

• Ought the argument convince someone who is previously neutral or agnostic about

the conclusion?

• Does it involve any element that might be thought a non-rational means of

persuasion