What actions do you believe Am Ex should take to establish an entrepreneurial mind-set among employees throughout the company?

1.ThisMini-CasesuggeststhatalackofcontinuousinnovationcontributedtoAmericanExpress’s(AmEx)poorperformancein2014.Assumingthisistrue,whatfactorsmightpreventafirmthesizeandscopeofAmExfrombeingabletoinnovatecontinuously?2.UsematerialfromChapter4toidentifythebusiness-levelstrategyAmExuses.WhatdimensionsdoyoubelieveAmExshouldemphasizetousethestrategyyouidentifiedsuccessfullyacrosstime?

3.What actions do you believe Am Ex should take to establish an entrepreneurial mind-set among employees throughout the company?

4.ThisMiniCase includes descriptions of recentAmExinnovations.Doyouanticipatethatmostoftheseinnovationsresultedfromautonomousstrategicbehaviororfrominducedstrategicbehavior?Why?