The assessment consists of an INDIVIDUAL report (2,000 words excluding references and appendices; tolerance of 10% in the number of words) applying innovation and creativity theories studied in the module to evaluate the innovative solution developed in the group project. The group project involves the development of an innovative solution to a business/social/environmental challenge/problem faced by a business or community during the COVID-19 pandemic. In the report, you should analyse and assess the implementation of the innovation, considering the organisational/regional/global conditions that may influence the innovation, and discuss the potential implication to the business and society, and diffusion of the innovation.