Description
Please respond to the following:
1. Identify the significant changes taking place in today’s business environment that are forcing management decision makers to rethink their views of marketing research.
2. Discuss the potential impact that these changes might have on marketing research activities.
3. Identify and discuss the arguments for using quantitative research approaches over qualitative research approaches, and vice versa?
4. Define data validation.
5. Define data editing.
6. Define data coding.
7. Describe and discuss the difference between these three concepts.
8. Investigate measure of dispersion: range, standard deviation and variance.
9. In your own words, explain what you see as some of the common problems of preparing a marketing research report.
10. Why should research reports contain executive summaries?
11. What should be contained in an executive summary?
12. Investigate the differences between Pearson correlation and Spearman correlation. Include in your investigation the levels of strength of association (no relationship, weak relationship, moderate relationship, strong relationship).