Analysis of the Advertisements
This is the most important part of your paper. In this section, you are asked to question the advertisements. Think about what the advertisements emphasize – in regards to, for example, the landscape, cultures and local people at the destination – and what they leave out that you as a tourism student would like to know. The questions you may want to consider for your analysis are: What do the advertisements promote? What is featured in the photographs or illustrations? Who benefits from tourism? In the case of all-inclusive holidays, do local people benefit in any way? Think of other questions you want to address in your analysis. Use the readings to develop your questions. Although you will probably not be able to answer all the questions, asking them demonstrates that you have read and thought about the issues discussed in this course.