Discuss Imagine that you are employed in the Lego marketing department. Evaluating different approaches to market segmentation, consider how you would seek to identify appropriate market segments for their products, stating why you would select a particular approach over others. Would this differ to how you might approach segmenting Lancome’s market?

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Imagine that you are employed in the Lego marketing department. Evaluating different approaches to market segmentation, consider how you would seek to identify appropriate market segments for their products, stating why you would select a particular approach over others. Would this differ to how you might approach segmenting Lancome’s market?