there is to be: intro, what is the company about? how big is the company, where is it located, market cap , who is pepsi, their competitor, history about them, The 4P, the stock prices, channel of distribution, speak about the CEO Letter to shareholder, two business challenges involving the company, recommendaTA told me “Clarity and depth of the SWOT analysis Quality of the evidence and support materials presented Quality of the business issues identified by reading the CEO letter to shareholders/ company website Breadth, range and depth of supporting documentation and sources Maturity of the business language and syntax Professional business presentation report style/format and structure”
