• What % of GDP does this segment represent?
• What have been the annual sales for the industry?
• How many people does it employ?
• How many rooms?
• How has it performed, grown, shrunk, etc. over the last 5 years?
• What does the industry project for growth? More inventory? Less inventory? Growth/contraction?
This is not a complete list, but rather an idea of what is expected. You need to show the state and expected growth or contraction of the industry using real data from real analysts. You need to interpret what all the data means! Don’t just list it out, tell the reader what it means for your industry.
