Length requirements: 4–5 pages minimum (not including Cover and Reference pages). NOTE: You must submit 4–5 pages of written discussion and analysis.
Provide a brief introduction to/background of the problem, similar to the introduction/background you provided in Module 1 Case.
Provide a brief description of organic food industry and target market characteristics such as their demographics, lifestyles, and shopping behaviors. This should be similar to the description you provided in Module 1 Case, but now you have more variables that you want to ensure you are able to compare to the industry data.
Provide a written analysis that addresses each of requirements listed under the “Case Assignment” section.
Write clearly, simply, and logically. Use double-spaced, black Verdana or Times Roman font in 12 pt. type size.
Please use keywords as headings to organize the report.
Avoid redundancy and general statements such as “All organizations exist to make a profit.” Make every sentence count.
Paraphrase the facts using your own words and ideas, employing quotes sparingly. Quotes, if absolutely necessary, should rarely exceed five words.
Upload both your written report and Excel file to the Case 2 Dropbox.
