For the good company, you should try to figure out how the policy, program, or practice they had could be spread to other companies in the industry of the company or outside the industry. What kind of outreach or marketing could the company do to help make its ethical choices more part of the norm for business as a whole? Note that this isn’t just about other companies replicating the policy or program, it’s about what the ethical company could do to help spread the word.
