What are the key elements of the strategy at RTM? What changes were made to the company’s business model and why?
What competitive pressures must RTM be prepared to deal with?
Based on your analysis of the competitive pressures, is the lumber/sawmilling industry in the region where RTM is located competitively attractive?
What are the key success factors for competing in the region’s sawmilling industry?
What does a SWOT analysis reveal about the attractiveness and risks of RTM’s situation?
What issues of work-life balance come up in this case?
What would you recommend to the owner @ future direction/steps?