Consider the segmentation methods of demographic, psychographic, benefits or behavioral, identify one possible target for Wheaties. Use the following segmentation study guide to help understand the breakfast cereal market . Correct answers will identify the target, the segmentation method, and provide a justification for your answer.
Consider your above answer. Identify two or more specific messages on the Wheaties packaging that positions the product for the target that you have identified. Explain the relevancy of these messages to the target.
Reflect on what makes a brand. List a minimum of two items on the Wheaties box that relates to branding and explain your reasoning
