Review the ‘Blue Bird’ case study (see the file “assessment two brief” for this case study). Based on the consumer profiles created in assessment one, carry out research to identify the appropriate social media platforms to target the consumers.

Review the ‘Blue Bird’ case study (see the file “assessment two brief” for this case study). Based on the consumer profiles created in assessment one, carry out research to identify the appropriate social media platforms to target the consumers.

Suggest ideas for a social media campaign to promote the new product line. State which social media platforms will be used and how. Specifically indicate how user generated content and brand engagement can be encouraged.