Segmentation and targeting: What market segments exist, which segment(s) should they target, and why? [approximately 375 words]
Positioning: What will their market position be and why? [approximately 375 words]
Launch: How will they launch the company and acquire their first customers? What communications and/or sales approaches will be taken? [approximately 375 words]
Growth: How will they grow the company beyond the first year? What ongoing communications and/or sales approaches will be taken for existing customers and new customers? [approximately 375 words]
